##AMA Recap: UniGems v THE COLLECTIVE
Unigems: Q
Can both of you please introduce yourselves and your background? How big is your team and what is their experience like within this space?
COLLECTIVE COO: A
My name is David Payton, I’m the COO of the Collective 2.0 I got my start in crypto in 2017 as one of the original admins of Electroneum. The largest ICO in history by number of investors. Since then I’ve helped turn that knowledge into a thriving company. I’m full time crypto as of 2018, and I’ve spent thousands of hours studying this space.
UniGems: Q
This space can get exhausting at times from how fast paced it is so I’m glad to see you aren’t burnt out :)
COLLECTIVE CEO: A
My name is Hein Esterhuizen, I am the Ceo, and David I have been working on multiple projects since 2017, we make a great tagg team. I am a South African and our new company is registered here. We are fully vetted, certified and audited as of this year. We love the new Defi developments its quite addictive.
UniGems: Q
Could you tell me a bit about your team?
COLLECTIVE CEO: A
The core team consist of David, myself, Roy an executive director and Apo, he is our full stack dev. We have Max, as team manager, JD our marketing executive and a fantastically loyal moderator team of 10 that’s been with us through thick and thin
COLLECTIVE COO: A
We are 100% decentralized across the world from Texas to India, to the Netherlands to the Philippines. Alex has come onboard as advisor.
UniGems: Q
Lots of connections globally, seems useful for future expansion.
Nice to see you guys have a well-rounded team. What motivated you to start The Collective? Was it a group idea or did it spark within one of your heads one day?
COLLECTIVE COO: A
We saw a niche that needed to be filled. Our clients needed moderation and customer service. It’s a thankless job and not that exciting, so we decided to fill it That morphed into something totally unexpected as we gained experience in the space. Believe it or not, as one answers questions from the community you gain vast amounts of knowledge, and b2b opportunities crop up everywhere. So though our core business is community management, the business opportunities and partnerships come to us instead of us seeking them out.
But to answer your question more thoroughly, the ideas came from everyone around us. It was interesting because each client had a new idea, a new way for us to grow. And things just took off.
UniGems: Q
So for those who want to know more. Can you explain what The Collective is all about? What critical problems does it solve that others are not?
COLLECTIVE COO: A
We solve a worldwide problem, not just crypto. The lack of customer service for any industry. I mean, how many times have people had to wait 3 and 4 days for an answer back about some product or service? Plus, with the game, we can literally offer anything on top of pure game play.
We speak directly to the customer, we help any industry understand their needs.
COLLECTIVE CEO: A
We also help companies in all different phases of their life cycle realize their goals. We do so by opening our vast Community Development expertise to qualified companies in exchange for their native assets. We support new and established projects in all aspects from community development, marketing, currency success and networking amongst peer groups.
UniGems: Q
I’m assuming this much work needs 24/7 customer service right?
COLLECTIVE COO [Feb 20, 2021 3:27:30 PM]
That’s correct we are always awake, we have that covered, anywhere in the World
UniGems: Q
How have you guys been funding this currently?
COLLECTIVE CEO: A
We are currently totally self-funded, with MVP through client contributions.
UniGems[Feb 20, 2021 3:30:48 PM]
This intrigued me a bit. Can you go more in-depth about the previous work your team members have done? Why do you think they are suited for the services they can offer to these ITOs, ICOs, and IEOs?
COLLECTIVE COO:
Well let’s take for example XCUR, it has done very well in the market, they are one of our most recent clients. We spent months working on multiple solutions for them, answering their community questions building out their FAQ sheet. Seems simple but just about any question you may have. Hein is absolutely suited for this as he has previous business experience growing and managing his own business. Apo is a full stack dev, with ties to the ministry of defense in the Netherlands, Roy has studied smart contract development, and well I have built multiple businesses and have a knack for finding talent.
COLLECTIVE CEO: A
We basically dress ourselves with the clients business and become an extension of them, helping them grow to full potential
UniGems: Q
So with all of this in mind I’m sure there is a lot of data and analysis to do. How do you conduct your analysis in terms of data to be presented to these projects like community engagement, time spent on an article, etc?
COLLECTIVE CEO: A
We use simple but effective tools, yes we start with a deep DD, then meet and greet to ascertain goals and deliverables. We also never try and oversell our capacity, I would rather over deliver. We also don’t take on every client. We prefer quality over quantity. We then find that clients refer us and we grow that way.
We start engaging with the client on a very low level. After we have spotted a mutual benefit area, we start our due diligence process to look at the past records of the client. Once we have a green signal from the audit team, we negotiate and the contract is signed.
The Collective takes over all the social handles of the clients. It starts preparing branding kits, materials that will go into every corner of the crypto space. Our team of Social Engineers start acting as live FAQ operators and engage with the community
But we have new added features that we would also like to talk about
Its our Augmented Reality game CoinRushGo, David can expand here, it’s similar to Pokémon Go crossed with PugB. We are very excited about this opportunity. Clients will advertise their tokens on the game as loot
Digital currency companies will pay for advertising within the game. For instance, if a company wants to bring awareness to its new token, CoinRushGo will feature the company’s tokens within the game as rewards for playing the game. As a player finds the token within the game, a short description of the token and links to the advertiser’s social media will pop up to drive engagement to the company online resources. In addition, all advertising fees will be paid in CO2 tokens. CO2 is the fuel that drives the game, clients must purchase the token and use it to launch their own tokens in the game.
It has been in development for about 2 years, but it was paused during the downturn.
UniGems: Q
Awesome, will be excited to see how it rolls out. I also read you have your own DEX correct? Can you explain how CDEX works? What are your processes of inquiring new projects about joining your DEX? How secure is it? What wallets are supported?
COLLECTIVE COO: A
The true AR experience is pretty cool. The dex is getting pulled into the game and integrated. The weapons and power ups will be NFT based so people will be able to trade them. Currently its based solely on the ETH blockchain but we can wrap tokens.
UniGems: Q
Answers my question about token utility.
Have you guys had any audits done especially for the exchange?
Security is a big priority these days
COLLECTIVE CEO: A
We are fully KYC now on Unicrypt, I did it last night at 12am. Our audit is being done by WOR, should be completed by this weekend, we place security in very priority. WOR is authorized by Unicrypt to conduct audits
UniGems: Q
What is planned long term for The Collective? Any roadmap you can share?
COLLECTIVE CEO [Feb 20, 2021 4:07:19 PM]
I can share with you our official Roadmap:
Roadmap
Q1 — Launch CO2 Trading on Uniswap | Start Multi-Platform Marketing | Have 3 Clients — Generating up to $75,000 in revenue
Q2 — List CO2 in Top 20 Exchanges | Prepare MVP — CDEX |Burn 25% of Reserve supply | CO2 buyback programme
| Launch CoinRushGo Game
Q3 — Partnership for the future EcoSystem | Marketing Campaign Part 2 | Have 20 Clients — Generating up to $500,000 in revenue
Q4 — Have 50 Clients — Generating up to $1.25M in revenue. Year in Review
2022 — Have partnerships with Banks in RSA and Latin America to help our clients | Start CO2 Launchpad
COLLECTIVE COO: A
We will continue to expand our team, take on new and exciting clients, partner with gaming tournament companies and twitch streamers, take on more clients outside of crypto (customer service is universal) integrate our token into more and more products and ultimately our goal is to be 100% funded by CO2 tokens from clients
UniGems: Q
Awesome wishing the best for you and your team :)
Seems like a lot is in store
COLLECTIVE COO: A
Thank you so much!!!
COLLECTIVE CEO: A
Thank you for this opportunity, enjoyed it!
