The Collective White Paper V.2

Updated 15.02.21

Introduction

The Collective is a RSA based Fintech company. Within The Collective ecosystem exists several products.

The heart of the ecosystem is a community management company dedicated exclusively to the incubation and management of ICOs/IEOs/ITOs.

Also featured is CDEX, a fully functioning global decentralized marketplace for Ethereum based tokens.

We are aiming to launch a Uniswap-like dex named CDEX. CDEX will be a robust trading platform for trading all different types of digital assets.

With our unique experience and ecosystem, and through strategic partnerships we are positioned to provide the most comprehensive solution on the market for launching a successful ITO.

This paper explains the architecture of the above products, details the Presale of CO2 (our ERC-20 Token), and concludes with a road map and a team overview.

Introduction to THE COLLECTIVE

The Collective brings you Professional Community Management services.

We are a highly responsive team of independent contributors, who deliver a broad range of content and community support during an ITO to build awareness and provide answers to prospective supporters.

We provide our clients with guidance on strategy, partnerships, influencers, and other factors vital to realize a successful community driven blockchain company.

Our Promise

We provide high value services.

Ultra-responsive and diverse levels of support, education, community development, and engagement across multiple media channels.

We keep our clients informed on the latest market forces and news.

Our services are adaptable to any client requirement.

Our Services

We offer a large range of services to our clients.

Community Development: Community development is essential to blockchain companies today. We provide multi platform, 24/7 support and management.

Social Media Awareness: The Collective boosts a company’s social media reach through consistent, informative content streams.

Competitions & Promos: The Collective has extensive expertise in managing competitions, bounty programs, launch parties, and other viral promotion opportunities.

White Paper Development: White Papers are an important element of presenting a company’s vision. The Collective offers white paper services including review of existing ones to new creations.

Crypto Expertise: As a group of crypto-enthusiasts, our team can provide support to all levels of user. The team stays ahead of the curve by keeping current on all major industry trends and tools.

First Line Support: The Collective Team is the first line of support for your company, allowing your team to stay focused on your deliverables.

Influencer Network: The Collective maintains relationships with leading industry voices providing clients with access to this network of vetted influencers with pre-negotiated pricing advantages.

New User Monitoring

We actively monitor your new users to keep them engaged. A primary reason that people don’t stick with online communities is that they simply lose interest in the site’s discussions and content. Engage these members early on, and you’re more likely to retain them as active and loyal users over the long term. Fail to impress them, and you’ve likely lost them for good. The key is to regularly gauge user interest and activity levels so that you can respond quickly with more engaging content when interest lags.

Measuring Your Community’s Reaction & Response

It’s inevitable that you’ll sometimes have to tweak your approach to blogs and other components to ensure that the community image remains attractive and compelling. To see whether the community is fresh or growing stale, we analyze members’ Mean Time to Respond (MTTR) when they react to discussions, event invitations, polls and other queries.

Introduction to Our CDEX Exchange

Your Decentralized Option

A decentralized exchange represents a marketplace which does not rely on a third-party service to hold the customer’s funds. Instead, trades occur directly between users (peer-to-peer) through a semi-automated process.

This supports a high level of security because of an absence of a central server, and provides anonymity & low fees; independent of country of registration.

Unique Security Advantages

Following a wave of phishing, malware and cyber attacks on prominent exchanges, safety is the first thing on every traders mind and rightly so. Decentralized exchanges inherently include heightened security. Massive security attacks, such as the roughly $470 million that was stolen from Mt. Gox, were only possible because the centralized hot wallets of the exchange were targeted, which presented a single point of failure. In a decentralized exchange, each user is in private control of their own funds, so there is no central point of attack.

Free Listing For The Collective’s Clients

One of the biggest issues faced by new companies in the space is finding a good quality listing. Top exchanges charge exorbitant listing fee and take months to list leaving many projects with no active secondary market. CDEX exchange will provide an avenue for promising companies who pass our due diligence process to be listed at no charge. Our aim is to provide our community access to some of the best companies available.

The CDEX Trading Process

1. A user creates a new order by choosing an ERC-20 token, the amount, the ETH amount in return, and whether it’s a buy or sell order.

2. Our system creates a secure cryptographic hash of that order.

3. Our system utilizes a user’s Ethereum private key to sign the order hash.

4. Our system sends the full verified order off chain to await a trade.

5. When someone wants to trade against the order, the order information is processed through a smart contract.

6. The smart contract verifies the validity of the order’s origin.

7. The smart contract also makes sure the order is not expired or filled.

8. Funds are transferred.

Supported Wallets

Due to the decentralized nature of CDEX exchange, the users don’t need to log on to the website or deposit funds with the exchange. CDEX will support all major wallets including MetaMask, MyEtherWallet, Ledger and MyCrypto. The users can stay in control of their funds without the need to store any private key on CDEX Servers.

CDEX’s Vision: Not Just An Exchange

Our intentions are to bring listing and liquidity back into the hands of the community instead of leaving the decision making up to people with only their own interests in mind.

Run by a group of crypto-enthusiasts, our goal is to give back to the community. We will accomplish this by giving loyalty rewards to our CDEX users for trading on our platform. We will also offer a reduced fee structure for qualified users. A voting system will be in place to allow participants of the platform to help choose the companies we list.

When the community gets treated right, then ultimately they will lift up the companies they support and everyone will have an enjoyable experience.

The CoinRushGo Game

The CoinRushGo is an augmented reality video game that will be the first release from our video game division. The Collective has secured some of the top video game developers in the world to bring The CoinRushGo from a proof of concept to a fully functional immersive experience for gamers.

The Collective Ecosystem’s Revenue Models

Our way of generating income is diverse thanks to the variety and efficiency of our products.

Community Management Revenue Model

The Collective charges clients on a weekly basis in the native token of the client. A small amount of ETH is also billed for day to day operational expenses. A strict due diligence process is implemented to choose only the best of the best clients. By sharing in the majority of the risk with the client by accepting their native tokens as payment, The Collective is highly motivated to succeed.

The CoinRushGo Revenue Model

Digital currency companies will pay for advertising within the game. For instance, if a company wants to bring awareness to its new token, The CoinRushGo will feature the company’s tokens within the game as rewards for playing the game. As a player finds the token within the game, a short description of the token and links to the advertiser’s social media will pop up to drive engagement to the company online resources. In addition, all advertising fees will be paid in CO2 tokens.

The CO2 Utility Token

The CO2 is designed to work within a complex ecosystem. If our clients pay us for our services with CO2 tokens, we will honour them a 50% discount on our charges.

CO2 token utility at The CDEX decentralized exchange

Operating as a utility token, the CO2 token possesses important use cases. Users receive a 50% discount on transaction fees for holding the CO2 token. Additionally, voting powers regarding the ecosystem will be given to people who hold CO2 tokens on the exchange. An API call through a custom bot will ascertain the number of votes a user will receive.

The token may be obtained as a reward based on the level of liquidity contributed.

CO2 Token PreSale Information

Token type: ERC-20.

Token name: Collective

Token ticker: C02

PreSale offering: 2.25USD

Listing price: 4.5 USD

Total Supply: 1,000,000.

PreSale: 40%

Uniswap Liquidity: 20%

Farming: 10%

Tokens for Team: 10%

Funding: 10%

Swap for old holders: 5%

Reserve: 5%

The Collective Team

The Collective team comes from diverse professional backgrounds and industries. One thing that unites them is their love for cryptocurrency and the sense of community they have built with The Collective Ecosystem.

CEO — https://www.linkedin.com/in/hein-esterhuizen/

Director & COO — https://www.linkedin.com/in/david-payton-4700648a/

Director — https://www.linkedin.com/in/harshvardhanroy/

Lead Developer — Apollyon

Marketing Officer — https://www.linkedin.com/in/johndagger/

Legal Consideration

IMPORTANT NOTICE: PLEASE READ THE ENTIRETY OF THE “Legal Considerations, Risks and Disclaimer” SECTION CAREFULLY. WE RECOMMEND YOU CONSULT A LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S) OR EXPERTS FOR FURTHER GUIDANCE PRIOR TO PARTICIPATING IN THE CDEX TOKEN SALE OUTLINED IN THIS WHITE PAPER. YOU ARE STRONGLY ADVISED TO TAKE INDEPENDENT LEGAL ADVICE IN RESPECT OF THE LEGALITY IN YOUR JURISDICTION OF YOUR PARTICIPATION IN THE TOKEN SALE. YOU SHOULD NOTE THAT IN THE TOKEN SALE TERMS AND CONDITIONS WHICH CAN BE FOUND AT thecollectivegroup.org THAT YOU ARE ACKNOWLEDGING AND ACCEPTING AS PART OF THE PROCESS TO PARTICIPATE IN THE CO2 TOKEN SALE, YOU ARE REPRESENTING THAT YOU HAVE INDEED TAKEN INDEPENDENT LEGAL ADVICE.

This document is for informational purposes only and does not constitute an offer or solicitation to sell shares or securities in The Collective Ltd., CDEX or any related or associated company. Any such offer or solicitation would only be made by a confidential offering memorandum and in accordance with applicable securities and other laws. None of the information or analysis presented are intended to form the basis for any investment decision, and no specific recommendations are intended.

Accordingly, this document does not constitute investment advice, or counsel or solicitation for investment in any security. This document does not constitute or form part of, and should not be construed as, any offer for sale or subscription of, or any invitation to offer to buy or subscribe for, any securities, nor should it or any part of it form the basis of or be relied on in any connection with, any contract or commitment whatsoever. The Collective expressly disclaims any and all responsibility for any direct or consequential loss or damage of any kind whatsoever arising directly or indirectly from: (i) reliance on any information contained in this document, (ii) any error, omission or inaccuracy in any such information or (iii) any action resulting therefrom.

The Company does not recommend purchasing Tokens for speculative investment purposes. Tokens do not entitle you to any equity, governance, or similar right or entitlement in the Company or in any of its affiliated companies. Tokens are sold as digital assets, similar to downloadable software, digital music and the like. The Company does not recommend that you purchase Tokens unless you have prior experience with cryptographic tokens, blockchain-based software and distributed ledger technology and unless you have taken independent professional advice.

Any jurisdiction which prohibits the possession, dissemination or communication of the Available Information and/or prohibits participation in the Token Sale or the purchase of Tokens or any such similar activity or any other Restricted Persons are not permitted to participate in the Token Sale.

In no event shall the Company or any current or former Company Representatives be liable for the Excluded Liability Matters.

The Company does not make or purport to make, and hereby disclaims, any representation, warranty or undertaking in any form whatsoever to any entity or person, including any representation, warranty or undertaking in relation to the truth, accuracy and completeness of any of the information set out in the Available Information.

You should carefully consider and evaluate each of the risk factors and all other information contained in the Terms before deciding to participate in the Token Sale.

The Collective receives compensation from its clients in exchange for promoting them on social media platforms including, but not limited to, Telegram, Reddit, Instagram, Facebook, Twitter, and BitcoinTalk. For a full disclosure of the nature, scope, and amount of compensation for each client please visit our website at thecollectivegroup.org.

The Collective views itself as essential to provide full turnkey support to new and established projects in all aspects from community development and marketing

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